CNN: Bringing alive the story of the Silk Road (past, present and future)
With a new TV series that explores the wonders of the Silk Road, CNN wanted to ensure that major stakeholders in the region recognised it as the TV network that that understands the travel & tourism sector in their region.
A luxury gift box, featuring silk scarves with both a modern and ancient interpretation of the silk road, as well as an innovative digital screen giving a sneak peek of the show, started the conversation. The gift boxes were presented to the tourism ministers of the Silk Road region during the travel trade show ITB, Berlin.
